‘Some notes about promoting your art in social media’ by Beatriz Acevedo

Beatriz Acevedo ‘Homage to Frida Kahlo’

The artists in my network hub asked me to give them some tips in using facebook and other social media for promoting our art. I thought I would try to collect both my  experience (I am just learning about this journey of becoming a professional artist) and a glimpse of the excellent advice of websites and groups like “the Abundant Artist“, Create and Inspire, specially Cory Huff’s “The abundant artist”  that is the one I most consult because it is down to earth and practical.

Social media can be a minefield, because there is so much outside and it is changing all the time. For instance, Facebook is a “top-dog” platform with almost 1 billion members, perfect for advertising and a very enticing “time-waster” (I know that so well as I spend a lot of “5 min only” procrastinating in Facebook… of course, it is always more than 5 minutes while I check, like or follow the 100 daily posts of my 320 ‘friends’). And there is also Twitter, and Instagram; Pinterest and Ello (the new kid in the block that promises a fee advertising social media!).

Forbes magazine website estimates that social media will become a necessity, so it is not an option for artists, whether “I like it or not”… if we want to become professional and sell our art, then we have to engage with what is going on.  But before getting into the particularities of the numerous platforms for social media, it is important to remember that for artists “you are the brand” and your art is “your product“, thus any social interaction needs to get that message clear.  So social media is not only internet-mediated interactions, but any social interaction, from the neighbourhood, to the bus queue, or business or artist networks, or the apparently innocent daily interactions: your choir group, your church, your friends.  I am not suggesting that you are all the time at “selling” – that is too rough!-, but what I would like to remind is that we carry our identity everywhere we go.  So I started by making some questions (for my self and my group of fellow artists):

“What do I want to say?”…

Describe in few words what is interesting about my art and myself. If somebody ask you in a party (specially in Britain) the usual “What do you do?” what would you say? What would you like people to remember of you. Here, as well as in any other social media platform, you need to be quick, you need to be memorable, you need to be basic.

This is one of the first tips for social media, to keep it simple, something that people understand. I remember at the beginning of my artistic career defining my art in such a flamboyant terms: “psychodelic expressionism”, “graphic impressionism” (please don’t laugh…well not so loud!), etc, only to find that nobody (not even myself) will remember.  Still now I am struggling to find what defines my art. Just recently I thought that what I do is not exactly botanical illustration, rather is botanical design, but I definitively think that “botanical” is a tag that can be attached to some of my work.  This does not mean that you are limiting yourself only to that type of art, but you need to “invite” people to learn more about you, and having clear directions on what you do is the simplest way.

The second question, is

“who are you wanting to talk to?”

It is impossible to try to talk to “everybody”… because not everybody would be interested in your work. Indeed, some people “like it or may not like it” and I remember exhibiting in some local fairs without so much success. My art was not saying anything to those audiences. So part of coming out of the closet as an artist has been to find those who like my art: they are like diamonds, and thus, it is important to get to know them better. A good tip for that is to think about the people who have bought your art: what type of people are they, gender, age, socio-economic background, education, hobbies, etc. You have to be systematic in that regard, as it will help you to know your collector. And you have to talk their language, be where they hang around (and this include social media) and make your presence there.

And the third question is:

“with the limited time that we all do [not] have, where do you think is best invest resources and energy? “

This made me think about my dear bro Eduardo, who at the beginning of his now very successful career as an antique dealer and curator, repeated the buzzword: “find new markets, find new markets, find new markets”… and sometimes we think we can do so many things! but the reality is that time & resources are precious and we need to prioritize.  Of course, if we want to be serious about our art we need to invest (at least) 50% of our time in marketing and management!  So, once again, you need to focus on the platform that will help you most to show who you are to the people that matter to you?  This is not an “exclusivity” condition, in fact, most of social media is connected and whatever you post in pinterest can be shared in twitter, facebook or your blog.

As artists we have a great advantage of working with images, which based on Forbes prediction will be the most successful type of networks. Of course, do not expect that this will happen overnight, it is a matter of work, perseverance and seduction. This all require time for you to learn what is happening out there, and as a plant, you need to spend time under the soil developing the solid seeds of what you want to tell the world.

So what will be my advice for those starting to think on social media? Respond at least to the two first questions, and spend time playing with the different platforms, to find where do you feel more at ease. Everything is very user friendly and as I said to my students, it is easy to open a blog or a Facebook account, the challenge is to keep it going, with interesting posts, with timely announcements and as a way to build up your image and brand.

More expert advice and training can be found in the mentioned websites and for inspiration read this blog about Natasha Wescoat and how she managed to sell US$50000 in Facebook.

Hope this helps us all!

Beatriz Acevedo ‘Verbenacea and Rubinacea’

 

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ANB Artists Show at Princess Helena College, 11th October 2014

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ANB September Art Trail Party 2014

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Peter Warren Ceramics at Hitchin Festival

Peter Warren’s ceramics will be for sale at St Mary’s Summer Fair (Sunday 12th)and the offshoot of the Hitchin Festival in West Alley (Sunday 20th):

Saturday, 12th July 9.00am until 4.00pm, St Mary’s Summer Fair, Market Square, Hitchin and Sunday 20th July 10.00am until 4.00pm, Hitchin Festival, West Alley, Hitchin

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Louise Wooldridge, Joanna Stone and Lynn Horsnell showing at Life Class, Moat Farm Gallery

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‘Frida and Me’ ANB Member Beatriz Acevedo Exhibition at The Art Nest, Hitchin

“FRIDA AND ME”: Art Exhibition of Beatriz Acevedo at the Art Nest Hitchin
25-July to 9-August/2014
Private view: 24th of July/2014
Beatriz Acevedo is a Latin American artist living in the United Kingdom. For this exhibition, she explores the influence of Mexican artist Frida Kahlo (1907-1954). Frida’s self portraits talk about pain and passion, love and disappointment as they focus on her very intimate persona.  Frida’s work is passionate, raw and very personal, and it has been very influential in the development of contemporary female artists.  The exhibition becomes a conversation between these two artists: Beatriz vibrant paintings explore the exoticism of Latin American heritage, including a wide range of paintings:  pop images, realistic portraits and colorful souvenirs.  Botanic paintings and illustrations magnificent flora will be also exhibited here to bring rainforest and nature to the audience.  Beatriz has said:  “As far as I can remember I have been intrigued and inspired by the life and intimate paintings of Mexican artist Frida Kahlo. In this exhibition, I will be exploring the topics of Femininity, Religion, Identity, Dreams and Adventure, composing Frida’s name”. Music, dance and fiesta will contribute to create the Latin vibe for this exhibition. The private view on the 24th of July/2014 (7:00 pm) promises to be an exciting event and it is part of the Hitchin Festival. A seminar/workshop about Frida’s work will be presented on the 30th of July/2014 (7:00 pm).
Find out more with info@artnest.com, beatrixace@yahoo.com
The Art Nest
4-5 West Alley, Town Centre,
Hitchin
SG5 1EG
The Art Nest is located in the vibrant cultural alley, just at the end of the Arcade in Hitchin Main Square, if you come from town. If you come from Waitrose, just cross the street and take the alley to your right. From the train station, it is a 20 minutes walk.
 Beatriz Acevedo
Artist and Educator
http://beatrizacevedoart.wordpress.com/www.beatrizacevedo.com
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Ian Grinham Exhibition Priory House 20th July to 23 August

ANB member Ian Grinham is having a show at Priory House from 20th July- 23rd August.
Opening times are Monday to Thursday 8.30am – 5.00pm and Friday 8.30am – 4.30pm.
The address is Priory House, Monkswalk, Chicksands, Bedfordshire SG17 5TQ
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Joanna Stone Summer on Location Workshops

NEW THIS SUMMER:

A SERIES OF ONE DAY WORKSHOPS BY JOANNA STONE:  LANDSCAPE ON LOCATION     

Series 1 Series 2 Series 3
 Mon 14/07/14

Pastels (i)

Mon21/07/14

Pastels (ii)

Tues 19/08/14

Any medium  Woodland

Tues 15/07/14

Line and Wash (i)

Tues22/07/14

Line and Wash (ii)

Wed 20/08/14

Any medium  Water/reflections

Wed 16/07/14

Watercolours (i)

Wed23/07/14

Watercolours (ii)

Thurs 21/08/14

Any medium Figures in the landscape.

These will take place around the LB area, visiting a selection of locations carefully chosen for their special qualities and appeal to the artist. Advice will be given on equipment, medium, composition, perspective, and techniques.  

 

Each workshop will last four hours, from 10.00 – 14.00, and we will meet at the location. Arrangements will be made in case of adverse weather conditions, but the aim is to paint come what may! (Unless it really is unbearable, in which case the workshop will be re-scheduled for another day.)

The cost is £ 30 per workshop.

To book, please pay by cheque or cash before July 1st.  

For any further information, please email: joannastone@btinternet.com

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ANB Member Sue Wookey Exhibition at Eagle Gallery, Bedford 14 to 21 June 2014

REFLECTION

An exhibition of photography, paintings, prints and drawings

by Patricia Ellis and Sue Wookey.

14th – 21st June 2014

The Eagle Gallery, Bedford

‘Reflection’ is an exhibition of work by Eagle Gallery artists Patricia Ellis and Sue Wookey. Using a range of media to capture their experiences, Patricia and Sue present both a reflection of the world seen in the mind and heart of the artist and also challenge us to reflect on the world with its tension between urban life, landscape and nature.

In 2012 Patricia and Sue exhibited together in London at the Gallery in the Crypt, St Martin in the Fields, along with four other local artists. They realised that they both had a similar approach to how they work with their cameras and what captures their eye, and the idea of a joint exhibition started to come together which has now expanded to include paintings, prints and drawings. The work includes both urban and natural environments, people and wildlife, the external world and its inner reimagining.

Further Information:

 Exhibition opens 14th June – 21st June

Opening times: Saturdays and Monday to Friday 10am – 5.30pm, Sunday 15th 11am – 4pm

Meeting the artists:  Saturday 14th June will be a ‘meet the artists’ Open Day with refreshments.

Both Patricia and Sue will be present at the Gallery all day Saturday 14th and 21st and Sunday 15th. From Monday – Friday Sue will be at the Gallery from 10am – 1.45pm and Patricia will be there from 1.45pm – 5.30pm

The Eagle Gallery

101 Castle Road, Bedford, MK40 3QP

www.eaglegalleryartists.co.uk   tel: 01234 346995

For more information contact Sue Wookey sue.wookey@galleyhillart.com tel: 01582 702861

 

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ANB September Arts Trail 2014

Sept Trail 2014

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